Since it’s release last year, Montreal’s new logo design has attracted a lot of attention and controversy from all over the city. Intended to represent our beautiful city and to attract tourists here from all over the world, our Montreal logo design is now a fun, multi-coloured ‘M’ logo design accompanied by a new slogan ("L'espace pour se réaliser” in French; “Greater Montréal: Room to make it real” in English). This new ‘M’ logo design is the image that we, Montrealers, present to the world. It is supposed to be modern, stylized and appealing to international touri

Logo design is an art form and as such, when a company needs a new logo, that company should seek the consultation of a skilled designer. They should seek the guidance of someone who thoroughly understands both what makes a good logo design. An experienced designer knows that a good logo design should be simple, unique, memorable and highly recognizable from any distance and at any size. A common mistake that many businesses make is that they choose to use an illustration as their logo instead of an iconic logo design. Although sometimes an illustration is appropriate as a logo, it is often a

A company’s logo design is one of the most important things that they will create. A company’s logo design represents their company and it is the embodiment of their company’s image and values. Over the years, as a company grows and expands, so does its logo design. Personally, I think that it is very interesting to compare a company’s original logo design to their present logo design as it can give you great insight into a company’s history and the progression of that particular brand. The evolution of the Apple logo design is very interesting as their logo has changed greatly from

Pac-Man is one of the most famous and celebrated video games of all time. It was an integral part of many people's childhood. Most of us grew up with this game, spent hours playing this game and quite simply, loved this game. Pac-Man is an arcade game that was developed by a Japanese company called Namco and it was first released in Japan on May 22nd, 1980. This year, in order to celebrate Pac-Man’s 30th anniversary, Google decided to release something special. On any normal day, the Google website homepage consists of its colourful logo design and a search function. On special occasions s

Most cities around the world are now abuzz with talk of the upcoming 2010 FIFA World Cup. This year commemorates the 19th FIFA World Cup and it is being held in South Africa from June 11th to July 11th.  This is the first time that the World Cup will be played on  African soil. The FIFA World Cup is a month-long international football competition that is held every four years. Since the beginning of the tournament in 1930, every four years, thirty-two teams from around the world have gathered in one international city to compete for the highly prized World Cup Trophy. Just how immense is th

A logo is the most important representation of your company. It is the image that you portray and that is recognized by your valuable customers therefore a good logo design is essential to every business. Your logo design should be memorable, it should represent your brand and it is a valuable asset to any company no matter how big or small. The famous designer, Paul Rand (best known for creating the IBM, UPS, and ABC logos) clearly explains a logo’s purpose: “A logo is a flag, a signature, an escutcheon. A logo doesn't sell (directly), it identifies. A logo is rarely a description of a

I was just video chatting with a friend of mine in the United Kingdom, when I noticed that I was able to see the evening lights of London. I've always enjoyed visiting the United Kingdom, especially London - just love it, so I asked him to move his laptop closer to the window so that I can take a look around the view from his window. I wish I hadn't... There's a McDonald's right across his flat and to my horror I saw that McDonald's has started implementing their new "eco friendly" branding and logo in their UK restaurants. For those of you who are not aware of it, McDonald's announced in No

Now maybe this is a step in the right direction! AOL has finally decided to break free of it's early 90's relic of an image and has come up with a new branding campaign and logo: [youtube=http://www.youtube.com/watch?v=rBFenDXjALQ&feature=player_embedded] Does it work? Well, our staff seems to be divided over it; Some of us think that it's a very cool concept. The logo itself is nothing ground breaking, but the presentation is fresh, exciting to watch and does leave an impression. However those who have this opinion admit that the branding effort works much better as a video presentatio