Beer enthusiasts of the world unite! There's a new beer shop in NYC that besides of offering 700 of different kinds of beer has a very strong and amazing corporate identity: Top Hops. Design studio Helms Workshop was the one in charge of the branding project, one that aims to reinforce the artisan brewery and gourmet beers that the bar offers. Along the design team, architects, environmental designers and beer connoisseurs worked to create this unique and bold expression of their passion for beer. The result is a beautiful bar that combines a crafted spirit with a hint of old school style.

Viewpoint Magazine invited 5 different design studios to create a hypothetical re-branding of a world-renowned brand: Wikipedia. Among the participants is agency Moving Labs, who created a clean cut and modern revision of the online encyclopedia, one of the 10 most visited websites. Their proposal includes the re-design not only of the main Wikipedia site, but also their other affiliate websites as a part of creating a sole community reunited under the same brand, Wikimedia. The main focus of the new corporate image revolves around the iconic W with a new stylized minimal look; the logo

Saying that Union Jacks -a new restaurant by celebrity chef Jaime Oliver- has a beautiful corporate identity is practically an oxymoron, considering their whole concept revolves around the no-brand. British agency The Plant was in charge of the project and the result is an eclectic and vibrant look, that mixes and matches different elements inspired by 70's concert posters. The identity itself lacks of any consistency as far as visual elements go, the variety of it all is what makes it oh so different than what we're used to when it comes to classical branding. From the menus to the beer coast

We've already seen examples of how important it is for a food brand to be visually appealing. Honestly Healthy is a food brand that creates delicious, alkaline-rich vegetarian dishes to encourage an adequate diet. Specially with this kind of initiative, the need to portray an attractive brand is fundamental. Their corporate identity was created by London based agency &Smith. The whole brand revolves around vibrant colors and fun, naive illustrations that create an approachable and engaging product, one that really stands out and actually looks appetizing. The cohesiveness throughout the

Coca-Cola has a history of featuring famous designers for limited editions of their products. This time Jean Paul Gaultier is the man that took over the European creative direction of the brand. The Diet Coke bottles inspired by the iconic male and female perfume bottles -signature elements of the designer's work- are the star product of the campaign. The campaign is also accompanied by a series of interesting (weird?) TV commercials where you can see Gaultier helping out some creepy looking dolls... all part of the designer's tongue-in-cheek style!   Video commercials

The Common Man is an Australian bar-restaurant in South Wharf that specializes in comfort food and a chill ambiance. Their corporate identity relates to this simple and straightforward attitude that mixes a bold look with little details. Australian designer Josip Kelava was in charge of the branding process, accomplishing a consistent logo and overall look. The patterns created for the stationery and advertising of the restaurant refer to the simple culinary style they work with, that is based on satisfying rustic, hearty meals and a range of local and imported beers fit for a hunger created b

Pripps Blå is Sweden's largest beer brand that just went through major branding surgery. Swedish agency NINE was in charge of the new look, look that has to refer to a long history and tradition that has made the brand so important since its early starts in 1828 when it was a simple brewery. The name stands for "Pripp's Blue", referring to the color of the cans. For the re-design of the brand, the inspiration was taken from the early 80's  and 70's logo versions, resurrecting the crest and old school look. Here you can see the different beer cans over the years, from when it

Ritmia is a music-therapy consult ran by Celia Castillo. Her work is based on the effect that music has on her patients, mainly how they affect their mood and treating them from this angle. Catalan agency Atipus was in charge of the branding project and they took as their inspiration the very basis of Castillo's work: music. The main challenge they encountered was to make an original visual identity based on music but without falling in the classic stereotypes. The basis they worked on relies on the basic shapes of the waves that sounds make, the different shapes that influence the patients

Pigmentol is a recently launched German printing company that specializes in high quality printing on different applications. Design studios Feld and ATMO collaborated on the branding process of the company and they've created a very interesting corporate identity. The logo of Pigmentol is pretty basic -plain typographic work- but when you see what they've come up with for the complete image you'll understand why it is just so good. (WARNING: Image heavy!)

Sankara is a new five star luxury hotel in Nairobi that has a matching corporate identity. Glazer studio was in charge of the branding process and the results are simply beautiful. Taking African inspiration, they created a consistent brand that is also unique. Their intention for the visual projection of the hotel had to be approachable internationally, so taking the African influences literally wasn't their way to go. Instead they came up with a beautiful solution: from a zebra's lines pattern the brandmark was created. The symbol on its own is already beautiful, combining both elegance a