Archive of logo design editorial

A new brand image and identity for the United States Mint

Posted by pixellogo on August 25, 2010 in Logo & Brand review

I’m not sure where if comes from but I think that it is pretty safe to say that most of us collect things. As children, we grow up with a seemingly instinctual fascination with collections. I remember collecting stamps, coins, baseball cards, rocks and caterpillars. For whatever reason - perhaps it stems from our primal hunting and gathering instincts or from our inherent drive for ownership - people love their collectibles. I distinctly remember the day when my grandmother placed one of her precious silver dollars in my care. It came in a small black case lined with the most luxurious pu

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Skype vs. Sky: what’s in a name?

Posted by pixellogo on August 23, 2010 in Logo & Brand review

When I first heard about Skype, I was impressed to say the very least. Having already spent hundreds of dollars on long distance phone bills over the years, here was a new software that allowed me to chat with my friends and family for FREE. The fact that it was free was not the only thing that impressed me however. Skype also had real-time video. I could now talk to my mom as if we were in the same room. I was ecstatic. I felt like ‘this is it! We are now living in the future.’ That was seven years ago now. Skype has since grown to be one of the largest global  internet communications

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Abu Dhabi’s Branding Strategy

Posted by pixellogo on August 18, 2010 in Logo & Brand review

You have no idea how badly I’d like to go to Abu Dhabi. With its rich history, its honored traditions and its enchanting people, Abu Dhabi has always been one of my most favored future travel destinations. It just seems like such an extraordinary and magical place. Every picture that I have ever seen of Abu Dhabi has blown my mind. I can’t even imagine what it would be like to see its extravagant beauty with my own eyes. I can’t even imagine what it would feel like to step out of a plane and embark on an incredible journey through its majestic landscape. Abu Dhabi, the capital of the

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Romania’s logo design controversy

Posted by pixellogo on August 16, 2010 in Logo & Brand review

Until last week, when anyone thought about the issues of copyright, theft and intellectual property that have plagued the design industry for decades, I am sure that Romania would have been one of the last names to pop into anyone’s mind. Unfortunately, this may have all changed now as Romania, a country known for its beautiful countryside and its Carpathian mountains, has been trust into the international design spotlight and has now found itself caught in the middle of a very interesting logo design controversy. The issue all began at this years Expo 2010 Shanghai China where Romania’

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A new look for Virgin Atlantic

Posted by pixellogo on August 11, 2010 in Logo & Brand review

I’ve always seen Virgin Atlantic Airlines as something different. From the first time that I saw the distinct Virgin Atlantic logo sail over my head, I’ve always thought of Virgin Atlantic as something new and contemporary that actively seeks to push the boundaries and conventions of our skies. Perhaps because of its association with the music industry, for me, Virgin Atlantic Airlines has always been a symbol of adventure, exploration and the unexpected. Last month, Virgin Atlantic Airlines launched a new logo and their new look that will soon be brandishing our skies. Developed by the

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Greenpeace announces a new BP logo design and asks us to “tell BP where to stick it”

Posted by pixellogo on August 9, 2010 in Logo & Brand review

After three months of submissions from international designers and non-designers alike, Greenpeace has finally chosen a winner. As most of you probably already know, Greenpeace recently launched an international competition where they asked anyone and everyone to redesign BP’s logo so that it more accurately conveyed BP’s general lack of concern with the impact of their actions on the environment. Two thousand submissions and 25,000 votes later, Greenpeace has finally announced the contest winners. Best Rebranded Logo by Popular Choice Laurent Hunziker of Paris, France is the winner of t

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The International Year of Youth Logo Design

Posted by pixellogo on August 4, 2010 in Logo & Brand review

Next Thursday (12.08.10) marks the beginning of the International Year of Youth. In order to commemorate this event, the United Nations Programme on Youth of the Department of Economic and Social Affairs (DESA) has released this logo design: The International Year of Youth is a year focused on the encouragement and promotion of youth involvement in both society and the government. Nicola Shepherd, the UN Focal Point on Youth, describes the International Year of Youth as being “about advancing the full and effective participation of youth in all aspects of society. We encourage all sec

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Miracle Whip: Will their new logo design and marketing campaign really work?

Posted by pixellogo on August 2, 2010 in Logo & Brand review

Miracle Whip has been making some bold changes lately. In an attempt to boost the popularity of their brand, Miracle Whip has launched a new marketing campaign targeted at 18-35 year olds. They have been pulling out all the stops. From product placement in Lady Gaga’s new music video “Telephone” to funky commercials boasting their slogan “we will not tone it down”, Miracle Whip is rebranding itself as a hip and delicious alternative to mayonnaise for generation-Y. Justin Parnell, Miracle Whip’s brand Manager, commented on Miracle Whip and generation-Y by saying that "A lot of th

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Ferrari’s F1 racing team gets a logo makeover

Posted by pixellogo on July 28, 2010 in Logo & Brand review

When a Ferrari drives by, unfailingly, heads turn and the street becomes filled with both gasps of delight and longing. Most people would love to own one of these luxury cars brandishing the Ferrari name. Ferrari has very successfully branded itself over the last few decades as one of the most notorious and prestigious brands in the world. Their stylized horse logo design is instantly recognizable and their signature red paraphernalia is worn proudly by avid car enthusiasts the world over. Ferrari has unfortunately been the subject of much controversy lately. Ferrari is the only F1 racing t

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Quaker launches a new logo design

Posted by pixellogo on July 26, 2010 in Logo & Brand review

Everyone knows the renowned Quaker's logo design. Who doesn’t recognize the classic illustration of a Quaker man smiling fondly out at us from within a shiny, golden oval? Quaker’s iconic logo design has had a place on the shelves in most Western families for over a century now. Remember those days of waking up early, sleep still lodged in the corners of your tired eyes while you sat at the kitchen table eating a warm bowl of oatmeal that your mom had made for you? Although, I don’t eat much oatmeal anymore, for me, Quaker oatmeal will always be synchronous with my mother, home, warmth,

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