After all of the kafuffle faced by the Gap over their new logo these past two weeks, the Gap has finally done something right. Amidst all this mayhem, the Gap has finally started to hype their new Gap Body Fit collection that was launched in September. Trying to compete with other women’s sportswear brands like Lululemon, the Gap Body Fit collection is geared towards the modern, sporty and active woman.

The Gap, a prominent American clothing brand with a long-standing reputation of quality and dependability, is now unfortunately caught in the middle of a complete and utter logo fiasco. Customer feedback generated by their recent logo revamp contagiously spread across social media networks within minutes and has sent this company reeling and left them literally teetering on the edge of the Grand Canyon.  If you haven’t already been sucked in by this logo blunder, here are some of the pressing details as they have unraveled over the past few days.

Back in the early days of the Internet, Internet Explorer was the go-to browser for most people on the Internet. According to w3 schools, 83% of Internet users used Internet Explorer in November 2002. In recent years however, other browsers have emerged that have started to slowly chip away at Microsoft’s Internet domination. Firefox has emerged as the new Internet browser superstar and is now being used by 46% of Internet users. Internet Explorer still holds its number two position however, it is under the constant threat of Chrome whose popularity has been steadily increasing since its introduction in 2008.

With over 160 million users worldwide, Twitter is quickly becoming a staple in the social media marketing world. Changing the way that we think and share information, Twitter is a place where users can discover what’s new and happening in the world. With regular users firing off more than 90 million tweets per day, Twitter has finally succumbed to user demands and on Tuesday, revealed a new logo and a new look to provide its users with a faster and richer experience. The old Twitter logo was a mishmash of bubbly, childlike letters cast in an overbearing, Web 2.0 gradient. Twitters new logo is sleek, simple and

In view of the upcoming elections to the United States Senate this November, the Democrats of the United States announced their new logo design last week. The new logo was designed by SS+K, a New York-based marketing and communications agency. Here it is... This is the first time the Democrats have rebranded themselves since Bill Clinton's presidency. The new circular 'D' logo replaces the Democrats old logo (an American flag and a donkey) with one that more closely resembles President Obama's logo design and colours. According to Fox 4, the new Democrats logo design is meant to steer voters away from the con

Apple, being one of the most prominent and recognized companies worldwide, is bound to make waves any time it makes a change or announces anything new. Apple’s celebrated clean and simple design style has spearheaded modern design trends over the past few years. They have been the ones to watch and consequently, have found themselves under much scrutiny this year. Apple’s latest controversy erupted after Steve Jobs latest keynote speech where he introduced the world to iTunes 10 and their newest application Ping. Ping instantly created quite an esteemed buzz in the Social Media Marketing world. iTunes 10, in

You have no idea how badly I’d like to go to Abu Dhabi. With its rich history, its honored traditions and its enchanting people, Abu Dhabi has always been one of my most favored future travel destinations. It just seems like such an extraordinary and magical place. Every picture that I have ever seen of Abu Dhabi has blown my mind. I can’t even imagine what it would be like to see its extravagant beauty with my own eyes. I can’t even imagine what it would feel like to step out of a plane and embark on an incredible journey through its majestic landscape. Abu Dhabi, the capital of the United Arab Emirates an

Until last week, when anyone thought about the issues of copyright, theft and intellectual property that have plagued the design industry for decades, I am sure that Romania would have been one of the last names to pop into anyone’s mind. Unfortunately, this may have all changed now as Romania, a country known for its beautiful countryside and its Carpathian mountains, has been trust into the international design spotlight and has now found itself caught in the middle of a very interesting logo design controversy. The issue all began at this years Expo 2010 Shanghai China where Romania’s Ministry of Tourism r

I’ve always seen Virgin Atlantic Airlines as something different. From the first time that I saw the distinct Virgin Atlantic logo sail over my head, I’ve always thought of Virgin Atlantic as something new and contemporary that actively seeks to push the boundaries and conventions of our skies. Perhaps because of its association with the music industry, for me, Virgin Atlantic Airlines has always been a symbol of adventure, exploration and the unexpected. Last month, Virgin Atlantic Airlines launched a new logo and their new look that will soon be brandishing our skies. Developed by the first-rate design agen

After three months of submissions from international designers and non-designers alike, Greenpeace has finally chosen a winner. As most of you probably already know, Greenpeace recently launched an international competition where they asked anyone and everyone to redesign BP’s logo so that it more accurately conveyed BP’s general lack of concern with the impact of their actions on the environment. Two thousand submissions and 25,000 votes later, Greenpeace has finally announced the contest winners. Best Rebranded Logo by Popular Choice Laurent Hunziker of Paris, France is the winner of the Best Rebranded Logo